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The Role of Paint in Home Staging and Resale Value

Updated on:
June 26, 2024
The Role of Paint in Home Staging and Resale Value

Image Source: Canva

When it comes to selling a home, first impressions matter immensely. One of the most cost-effective ways to make a great first impression is through the use of paint. Paint has the power to transform spaces, create mood, and highlight architectural features. It plays a crucial role in home staging and can significantly impact the resale value of a property. This comprehensive guide will delve into the importance of paint in home staging and how it can enhance the resale value of your home.

The Importance of Home Staging

Home staging involves preparing a home for sale by making it appealing to the highest number of potential buyers. The goal is to help buyers visualize themselves living in the space. Effective staging can lead to faster sales and often at a higher price. It includes decluttering, cleaning, and most importantly, painting.

Benefits of Home Staging

  1. Creates a Strong First Impression:
    • The first impression a buyer gets when they walk into a home can make or break a sale. A well-staged home creates a welcoming atmosphere that appeals to buyers.
  2. Highlights the Home’s Potential:
    • Staging helps highlight the best features of the home, such as spacious rooms, natural light, and architectural details.
  3. Helps Buyers Visualize:
    • When a home is staged, it allows potential buyers to see how the space can be used. This visualization can lead to a stronger emotional connection to the property.
  4. Increases Perceived Value:
    • A well-staged home appears well-maintained and move-in ready, which can increase its perceived value and justify a higher asking price.

The Role of Paint in Home Staging

Paint is one of the most powerful tools in home staging. It can drastically change the look and feel of a home, making it more appealing to potential buyers. Here are several ways paint plays a critical role in home staging:

1. Neutralizing Spaces


  • Homes with bold, personalized color choices can be off-putting to potential buyers who may have different tastes.


  • Neutral Colors: Using neutral colors like whites, grays, and beiges can make spaces feel larger, cleaner, and more versatile. Neutral tones appeal to a broader audience and help buyers imagine their own furniture and decor in the space.


  • Popular Neutral Shades: Consider shades like Sherwin-Williams’ “Agreeable Gray” or Benjamin Moore’s “Revere Pewter” which are popular for their warm, inviting undertones.

2. Creating a Sense of Space


  • Small or poorly lit rooms can feel cramped and uninviting.


  • Light Colors: Light, airy colors can make small spaces appear larger and more open. They reflect more light, making the room feel brighter and more spacious.


  • Optimal Choices: Use light shades like pale blues, soft yellows, and off-whites. These colors can enhance the natural light and make rooms feel more open and welcoming.

3. Highlighting Architectural Features


  • Unique architectural details can be overlooked if not properly highlighted.


  • Accent Walls and Trim: Use paint to draw attention to architectural features like crown molding, wainscoting, or built-in shelves. An accent wall in a complementary color can highlight a fireplace or a beautiful window.


  • Complementary Colors: Choose colors that complement the main wall color but provide enough contrast to stand out. For instance, a soft gray wall can be paired with a crisp white trim to make the details pop.

4. Setting the Mood


  • Creating the right atmosphere in each room is essential for helping buyers envision living in the home.


  • Color Psychology: Different colors evoke different emotions. For instance, blues and greens are calming and great for bedrooms and bathrooms, while warm colors like beige and taupe are inviting for living rooms and kitchens.


  • Room-specific Choices: Use calming colors in bedrooms to create a restful environment and warmer tones in common areas to promote a welcoming and cozy atmosphere.

5. Updating Outdated Decor


  • Dated paint colors can make a home feel old and less appealing.



  • Current Trends: Research current color trends and consider using popular colors like soft grays, greiges, and warm whites which are in vogue and generally well-received by buyers.
Image Source: Canva

Choosing the Right Paint

Selecting the right paint involves more than just picking a color. The type of paint and finish also play important roles in the final outcome. Here’s what to consider:

1. Paint Types

Latex Paint:

  • Benefits: Easy to clean, dries quickly, and has fewer odors. Ideal for most interior walls and ceilings.
  • Best For: Living rooms, bedrooms, hallways, and kitchens.

Oil-Based Paint:

  • Benefits: Durable and good for high-traffic areas. Provides a smooth finish but takes longer to dry and has stronger odors.
  • Best For: Trim, doors, and high-moisture areas like bathrooms.

2. Paint Finishes


  • Benefits: Non-reflective, hides imperfections well. However, it’s less durable and harder to clean.
  • Best For: Ceilings and low-traffic areas.


  • Benefits: Slightly reflective, more durable, and easier to clean than flat finishes. Provides a soft, velvety appearance.
  • Best For: Living rooms, dining rooms, and bedrooms.


  • Benefits: Reflective and very durable, making it easy to clean. Highlights imperfections, so proper surface preparation is essential.
  • Best For: Kitchens, bathrooms, trim, and doors.


  • Benefits: Highly reflective and extremely durable. Best for surfaces that need frequent cleaning.
  • Best For: Cabinets, trim, and doors.
Image Source: Canva

Preparing the Home for Painting

Proper preparation is key to achieving a professional-looking paint job. Here are the steps to ensure your home is ready for a fresh coat of paint:

1. Clean the Walls


  • Dirt, grease, and stains can prevent paint from adhering properly.


  • Use a mild detergent and water solution to clean the walls. For tougher stains, a mixture of water and vinegar or a specialized wall cleaner can be used.

2. Repair Damages


  • Cracks, holes, and imperfections can be highlighted by new paint.


  • Fill small holes and cracks with spackle or filler. For larger repairs, consider using a patch kit. Sand the area smooth once it’s dry.

3. Tape and Protect


  • To ensure clean lines and protect surfaces that aren’t being painted.


  • Use painter’s tape to mask off trim, windows, and any other surfaces. Cover floors and furniture with drop cloths or plastic sheeting.

4. Prime the Walls


  • Primer helps paint adhere better and provides a uniform base for the paint color.


  • Use a high-quality primer suited for the surface you’re painting. Apply a coat of primer and allow it to dry completely before painting.

The Painting Process

1. Cutting In


  • Cutting in around edges and corners ensures a clean, professional finish.


  • Use a high-quality angled brush to paint around the edges of the room, including the ceiling line, corners, and trim. This process is called “cutting in.”

2. Rolling the Paint


  • Rolling allows you to cover large areas quickly and evenly.


  • Use a roller with the appropriate nap length for your wall texture. Apply the paint in a “W” pattern and fill it in to ensure even coverage. Work in small sections to keep a wet edge and avoid lap marks.

3. Applying Multiple Coats


  • Multiple coats ensure full coverage and a rich, even color.


  • Allow the first coat to dry completely before applying the second coat. Follow the manufacturer’s instructions for drying times. Usually, two coats are sufficient, but some colors may require more.

4. Final Touch-Ups


  • To address any missed spots or imperfections.


  • Once the final coat is dry, inspect the walls closely and touch up any areas that need additional paint.

Impact of Paint on Resale Value

1. Increased Market Appeal


  • A fresh coat of paint can make a home look well-maintained and move-in ready, which is highly appealing to buyers.


  • Highlight recent painting in your listing and during showings. Mention the quality of the paint and the choice of neutral, modern colors.

2. Faster Sales


  • Homes that look clean and updated tend to sell faster.


  • Neutral, fresh paint can make a significant difference in how quickly a home sells, as it allows buyers to focus on the home’s features rather than its flaws.

3. Higher Offers


  • Buyers are often willing to pay more for a home that requires fewer immediate updates.


  • By investing in quality paint and proper staging, you can increase the perceived value of your home, often leading to higher offers from buyers.


Paint plays a pivotal role in home staging and can greatly influence the resale value of a property. By choosing the right colors, finishes, and application techniques, homeowners can create a welcoming and appealing environment that attracts potential buyers.

Investing in a fresh coat of paint is one of the most cost-effective ways to enhance the look of a home, speed up the sale process, and increase the final sale price. Whether you’re selling a cozy urban apartment or a sprawling suburban house, the right paint choices can make all the difference in achieving a successful sale.

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